ABOUT US

NEW HOLLAND Official Franchise

Danatrac Limited is the exclusive franchise holder for New Holland Tractors and Implements in Zambia and Congo. Established in 2001, we have evolved into the region's premier agricultural equipment provider, with a market share that peaked at around 60% during the 2004/2005 financial year.

Our exclusive partnership with New Holland, one of the world's leading agricultural machinery manufacturers, allows us to provide farmers and contractors across Zambia and Congo with world-class tractors, combine harvesters, and implements. This franchise agreement ensures our customers receive genuine New Holland equipment with full manufacturer warranty support, backed by our comprehensive after-sales service including spare parts and technical expertise.

New Holland Equipment
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24

Years Experience
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New Holland Equipment
  • Official NEW HOLLAND Franchise Holder
  • Exclusive Territory: Zambia & Congo
  • Complete Range of NEW HOLLAND Products
  • Genuine Parts & Factory-Trained Technicians
NEW HOLLAND Excellence

Danatrac at a glance

As the exclusive NEW HOLLAND franchise holder for Zambia and Congo, Danatrac Limited has established itself as the premier agricultural equipment provider in the region. Our comprehensive sales and service network spans across six operational zones, ensuring NEW HOLLAND's world-class agricultural solutions are accessible to farmers throughout Zambia and into Congo.

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Strategic Alliances

We pride ourselves on exclusive partnerships that make us the sole distributors in Zambia for internationally recognized brands:

These partnerships represent our commitment to bringing world-class products to the Zambian market, backed by local expertise and service excellence that truly understands the unique needs of our clients and operating environment.

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New Holland Logo
OUR SERVICES

Product Portfolio

Our diverse range of products, including tractors, spares, implements, and agro-inputs, caters to a wide spectrum of clients from farmers to municipalities and government entities. With New Holland's global presence, we offer world-class machinery backed by a reliable fleet and skilled technicians

NEW HOLLAND Excellence

Customer Satisfaction

As the exclusive NEW HOLLAND franchise holder in Zambia and Congo, our commitment to excellence goes beyond providing world-class equipment - we build lasting partnerships with our customers through exceptional service and support.

Goals & Objectives

Desired Future Position

Goal 1

We envision Danatrac being the market leader by the year 2026

Goal 2

Capture over 70% of the Zambian market

Goal 3

Provide clients with financing options, aiding in purchasing power.

Goal 4

Market leader in tractor sales and customer appreciation.

Goal 5

Negotiating better terms with our suppliers to offer competitive prices

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WHY CHOOSE US

Our Evolution

Our journey has been marked by strategic partnerships and a keen eye for the needs of the agricultural sector. From our early associations with renowned tractor brands to our current exclusive dealership with New Holland Agriculture and other known brands for tractor drawn implements, Danatrac has consistently evolved to meet and exceed market demands.

Vision

To be the pioneering force in innovation, sustainability, and excellence, driving Zambia's industrial and economic transformation by delivering superior products and services that set new industry standards, empower businesses, and enrich communities.

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Values

We are guided by Productivity Over Activity, Integrity & Trust, Customer-Centric Excellence, Innovation & Adaptability, Teamwork & Collaboration, and Sustainability & Responsibility. These values drive our commitment to delivering exceptional products and services while fostering ethical business practices and community development.

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Goals

Danatrac aims to provide quality agricultural equipment that will foster mechanization and growth of the industry. We choose to align with our customers transforming the industry that we serve. We are cantered on customer satisfaction, honouring commitments to suppliers and financiers, and upholding our corporate social responsibilities..

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Management Team

Our management team brings together expertise and leadership to drive Danatrac's success.

Success Factors

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Environmental Responsibility
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In line with our environmental commitment, we facilitate the disposal of used oil through registered third-party handlers, ensuring a seamless and responsible end-to-end service for our clients.

Our Promise
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Aligning with Dana Holdings' philosophy, Dana Oil is a testament to innovation, quality, and customer-first service. We take pride in not only meeting but anticipating the needs of our esteemed clients, fostering relationships built on trust and excellence.

Transparency and Trust
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Dana Oil Corporation Limited values honesty and clarity in our offerings, advising customers proactively of any product deviations or alternatives, and backing our quality with a solid warranty.

Contact and References
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Our doors are open for inquiries and proposals, with esteemed clients like ZESCO and Zambia Sugar PLC attesting to our service quality. We invite you to join our circle of satisfied customers and experience the Dana Oil difference.

Get in touch