Danatrac Limited is the exclusive franchise holder for New Holland Tractors and Implements in Zambia and Congo. Established in 2001, we have evolved into the region's premier agricultural equipment provider, with a market share that peaked at around 60% during the 2004/2005 financial year.
Our exclusive partnership with New Holland, one of the world's leading agricultural machinery manufacturers, allows us to provide farmers and contractors across Zambia and Congo with world-class tractors, combine harvesters, and implements. This franchise agreement ensures our customers receive genuine New Holland equipment with full manufacturer warranty support, backed by our comprehensive after-sales service including spare parts and technical expertise.
As the exclusive NEW HOLLAND franchise holder for Zambia and Congo, Danatrac Limited has established itself as the premier agricultural equipment provider in the region. Our comprehensive sales and service network spans across six operational zones, ensuring NEW HOLLAND's world-class agricultural solutions are accessible to farmers throughout Zambia and into Congo.
These partnerships represent our commitment to bringing world-class products to the Zambian market, backed by local expertise and service excellence that truly understands the unique needs of our clients and operating environment.
Our diverse range of products, including tractors, spares, implements, and agro-inputs, caters to a wide spectrum of clients from farmers to municipalities and government entities. With New Holland's global presence, we offer world-class machinery backed by a reliable fleet and skilled technicians
As the exclusive NEW HOLLAND franchise holder in Zambia and Congo, our commitment to excellence goes beyond providing world-class equipment - we build lasting partnerships with our customers through exceptional service and support.
We envision Danatrac being the market leader by the year 2026
Capture over 70% of the Zambian market
Provide clients with financing options, aiding in purchasing power.
Market leader in tractor sales and customer appreciation.
Negotiating better terms with our suppliers to offer competitive prices
Our journey has been marked by strategic partnerships and a keen eye for the needs of the agricultural sector. From our early associations with renowned tractor brands to our current exclusive dealership with New Holland Agriculture and other known brands for tractor drawn implements, Danatrac has consistently evolved to meet and exceed market demands.
To be the pioneering force in innovation, sustainability, and excellence, driving Zambia's industrial and economic transformation by delivering superior products and services that set new industry standards, empower businesses, and enrich communities.
We are guided by Productivity Over Activity, Integrity & Trust, Customer-Centric Excellence, Innovation & Adaptability, Teamwork & Collaboration, and Sustainability & Responsibility. These values drive our commitment to delivering exceptional products and services while fostering ethical business practices and community development.
Danatrac aims to provide quality agricultural equipment that will foster mechanization and growth of the industry. We choose to align with our customers transforming the industry that we serve. We are cantered on customer satisfaction, honouring commitments to suppliers and financiers, and upholding our corporate social responsibilities..
Our management team brings together expertise and leadership to drive Danatrac's success.
Increased mechanization uptake by our target audience, investing time and resources in research and development that has helped Danatrac to be ahead of the competition.
Having advanced equipment and an innovative and knowledgeable team, having a team that understands the customer centric approach and executes it.
We attribute our success to exceptional after-sale service, a comprehensive customer database, and a highly motivated and well-equipped workforce.
Our commitment to corporate integrity, customer service, and industry leadership is unwavering
In line with our environmental commitment, we facilitate the disposal of used oil through registered third-party handlers, ensuring a seamless and responsible end-to-end service for our clients.
Aligning with Dana Holdings' philosophy, Dana Oil is a testament to innovation, quality, and customer-first service. We take pride in not only meeting but anticipating the needs of our esteemed clients, fostering relationships built on trust and excellence.
Dana Oil Corporation Limited values honesty and clarity in our offerings, advising customers proactively of any product deviations or alternatives, and backing our quality with a solid warranty.
Our doors are open for inquiries and proposals, with esteemed clients like ZESCO and Zambia Sugar PLC attesting to our service quality. We invite you to join our circle of satisfied customers and experience the Dana Oil difference.